Jomablue creates solutions that let you bring people together in engaging ways, understand how attendees behave, capture data you can use to drive conversions and long-term loyalty, and demonstrate your return on investment.

Initially founded as an event services provider in 2001, the Jomablue team spent over a decade helping people deliver quality events. We learnt a great deal about event industry challenges.

Jomablue Team photo

As the digital economy emerged, it was clear that technology had the power to make event experiences more seamless and personalized—when used to its full potential.

In 2014, Jomablue’s founder David Haysom-McDowell and Chief Technology Officer Matt Hnatojko seized the opportunity to build a platform to meet the growing demand for insights and frictionless customer experiences.

Jomablue quickly became sought after for its flexible and cutting-edge solutions—always designed with human interaction and meaningful data collection in mind.

Like our award-winning mobile check-in, which streamlines arrivals at in-person events but enables each guest to be greeted personally, by name. And our Smart Badge technology that helps marketers see how audiences engage during an event and what interests them.

Over time, Jomablue has continued to innovate: clever registration tools, sophisticated marketing workflows, beautiful built-in design templates, CRM integrations, a modern browser-based app, and even facial recognition technology.

We’re spurred on by our desire to help event professionals clearly see and shape the attendee experience across an event’s entire lifecycle.

We believe there should be fewer limits on how event organizers bring their ideas to life and understand the impact of the experiences they create.

After all, executing events to exacting standards is no mean feat. You deserve easy-to-use tools and detailed insights into the success of your event, whatever your goals may be.


TEDx Sydney


Tailored event registration, fostering community engagement.

“It has been so beneficial to have someone who is a true partner in helping us come up with ways we can improve our technology, improve our processes, and make our lives easier.”


Financial Planning Association of Australia


Leveraging powerful integration efficiencies to award professional developments credits.

“We never had that data before. Now I have numbers I can look at. I can analyze it and see where every attendee went.”