Touchpoints

Connect, share, and engage

Streamline information exchange during an event

Touchpoints power interactive experiences and competitions during your event. This feature enables event organizers to send pre-loaded content to attendees via email or text message, supports tap-to-download event experiences, and streamlines item collection.

Send pre-loaded content to attendees via email or SMS

Identify customers with interest in niche products

Add value to sponsors, allowing them to gather leads from a number of locations around an event

Measure attendee interaction and engagement for richer lead scoring

How it works

Create event Touchpoints

  • Touchpoints are a great way to add energy to an event by enabling additional interactive experiences for attendees.
  • Guests who wish to engage more passively during an event can also benefit form receiving additional content that suits their interests.
  • Simply upload Touchpoint content into Jomablue.
  • This could be a document, a promotional offer, or a list of items ready for attendees to collect during the event.

Tap to receive information

  • Physical Touchpoints are then positioned around the event-site.
  • Usually attached to a plinth, and supported by attractive signage, attendees approach a Touchpoint to receive specific content relevant to their individual needs.
  • Attendees tap their Smart Badge to obtain information, or collect items from Touchpoints.
  • For example allocation of event swag bags, access to a white paper, or entry into a competition are all facilitated by Touchpoints.

Gain valuable customer insight

  • Details of the content accessed by an attendee is captured by their Smart Badge.
  • This data provides event organizers with information about each persons engagement with during the event and specialized topics of interest.
  • For this reason Touchpoints are a valuable contributor to an attendees overall Engagement Score, generated at the end of an event.

Want to know more?

Read these blog articles:
Using insights to measure your event’s ROI

Event Content Strategies

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