TouchpointsConnect, share and engage
Streamline information exchange during an event
Touchpoints power interactive experiences and competitions during your event. This feature enables event organizers to send pre-loaded content to attendees via email or text message, supports tap-to-download event experiences and streamlines item collection.
➤ Send pre-loaded content to attendees via email or SMS
➤ Identify customers with interest in niche products
➤ Add value to sponsors, allowing them to gather leads from a number of locations around an event
➤ Measure attendee interaction and engagement for richer lead scoring
How it works
Create event Touchpoints
Simply upload Touchpoint content into Jomablue. This could be a document, a promotional offer, or a list of items for attendees to collect or purchase.
Tap to receive information
Physical stations are then positioned around the event-site. Usually attached to a plinth and supported by attractive signage, attendees approach a Touchpoint to receive specific content relevant to their individual needs. Attendees tap their Smart Badge to obtain information or collect items from Touchpoints, for example allocation of event swag bags, access to a white paper, or entry into a competition.
Gain valuable customer insight
Details of the content accessed by an attendee is captured by their Smart Badge and provides event organizers with information about their level of engagement during the event and specialized topics of interest. For this reason Touchpoints are a valuable contributor to an attendees overall Engagement Score generated at the end of an event.