Lead CaptureEngage attendees. Improve sponsor ROI
Enriching personalized customer journeys with relevant content
Lead capture allows exhibitors to collect leads and instantly engage attendees with relevant content. Exhibitors can quickly add notes and profiling information to deliver effective post-event follow-up. This feature drives sales and creates happier, more satisfied exhibitors.
Sponsors and exhibitors:
➤ Enable sales teams to collect and follow-up leads instantly
➤ Upload lead and prospect information into your CRM
➤ Reduce post-event workload entering data manually
➤ Understand how your exhibitors are performing in real time
➤ Create additional revenue opportunities as part of your exhibitor package, by renting lead capture devices
➤ Understand customer motivation and engagement based on who they meet
How it works
Exhibitors tap an attendee’s Smart Badge
- Sponsors and Exhibitors use a Lead Capture device to tap an attendee’s Smart Badge during an interaction.
- This removes the need to ask for details or complete additional forms.
- Lead data stored in the Smart Badge is instantly shared with Exhibitors.
Exhibitors share relevant content with attendees
Organizers view a customer journey to learn more about them
- Information about which exhibitors an attendee visits also provides event organizers with information about their individual motivations and interests.
- For this reason, exhibitors visited is a valuable contributor to an attendees Engagement Score, generated at the end of an event.