As an industry, we have a great handle on how to do both in-person and virtual events. However, it is only recently that hybrid events have become a reality that event planners need to navigate.

Before 2020—and the great virtual re-imagining of event experiences —simply streaming your keynote address online or adding a few lackluster webinars to your itinerary was enough to call your event hybrid. Expectations have been raised and hybrid events are under pressure to become much more sophisticated.

 

Use hybrid innovation to engage and impress on event day

You will know first-hand that there’s something magical about event day: the early start, the excitement of arrival and check-in, the happy exhibitors, the terrible coffee, the many conversations with attendees and customers, and the sore feet afterward. 

These incredibly impactful experiences are what we call ‘moment-in-time’ events. The action happens over several hours and marketers build anticipation and energy around a single engagement. 

Two of the most popular styles of hybrid moment-in-time experiences are:

No matter the style of your hybrid event, with a hybrid event platform you can improve how you execute moment-in-time experiences. Jomablue helps event organizers and marketers to:

 

A new style of hybrid offers amazing continuity of experience

When you have the tools to support more sophisticated hybrid events, you can also create more impactful interactions across a broader window of time and space to positively influence how audiences perceive the event experience. 

This is the next evolution of hybrid: events that extend over weeks and are delivered through a tailored mix of in-person and digital touchpoints creating a highly personalized journey.

Why should you aspire to this hybrid event approach?

How does it work?

Before attendees even set foot in your venue you can inspire feelings in them that can be deepened throughout the delivery of a significant ‘moment-in-time’ event such as a conference or expo, and further augmented by a range of touchpoints afterward. 

Skilfully continuing your relationship with audiences beyond a moment in time, using a mix of virtual and in-person options, is an effective way to create a positive, lasting impression of your event and your organization.

 

Now is the moment to rethink your ability to deliver hybrid events 

Running a more advanced program of hybrid events doesn’t have to be significantly more complicated when you adopt Jomablue’s all-in-one event platform.

By using the Jomablue hybrid event platform you can:

Unlock more ‘wow’ moments and transform more of those moments into lasting memories with Jomablue—a platform designed to make it easier for event organizers and marketers to excel at hybrid events. 

Leave a Reply

Your email address will not be published. Required fields are marked *