Event Tech Live Features Our Approach to AI in Events
Three Shortlistings at the Inaugural AI Edition Awards in London
Where AI Meets 25 Years of Service
Thank you to the team at Event Tech Live for this thoughtful piece on how Jomablue thinks about AI.
The article reflects something we have held to across 25 years of enterprise event delivery. The work has to come off the customer’s plate, or it isn’t worth doing.
Three Shortlistings, One Belief
Jomablue is shortlisted across three categories at the Event Technology Awards: AI Edition 2026, taking place 24 June 2026 in London.
- Best AI for Audience Insights & Analytics. A clearer, real-time read of what is happening in the room, connected to our session management work.
- Best AI for Lead Capture & Qualification. Lead data that arrives in a usable shape at the moment of capture, built on our event lead capture foundations.
- Best AI for Sponsorship Activation & Measurement. Weeks of asset chasing, copy approvals and confirmations pulled into one place, with the back-and-forth largely running itself.
AI Built Around the Customer
ETL captured something we have been saying for a while. AI’s role in events is to help customers be more successful. Everything else follows that.
It is why we have spent 25 years specialising in the fastest event check-in and badging experience, a premium event arrival experience, and the data that ties the room together. Delivered by our award-winning professional services team across more than 30 countries.
Read the full article on Event Tech Live.
“AI’s job in events is to make the customer more successful. Everything else follows that.”
— As quoted in Event Tech Live, 12 May 2026