How to keep attendees safe

COVID-19 continues to shake up the global events industry. While other Australian businesses begin to open up, event organizers look like they will face significant restrictions for a good while yet.

One question event stakeholders face is to keep attendees safe when event activity is able to resume? Businesses will need to approach events with a new sensitivity to bio-security issues. 

Vital Protection Groups’ Director Eddie Idik AVM, a highly regarded Security and Emergency Management specialist says, “Due to the impacts of COVID 19, future events will not just require traditional security screening but a focus on the ‘new normal’ of bio-security screening as well’.

So, how can event organizers build bio-security measures into their events?

What is bio-security?

Bio-security refers to procedures or measures designed to protect the population against harmful biological substances. Not only do venues need to consider physical security but also what measures can be used to protect attendees from biological threats such as COVID-19.

There are a number of ways business can do this. Firstly, thermal imaging walk-through technology or thermal imaging cameras monitor the body temperature of attendees as they arrive at an event to identify anyone who may unknowingly be unwell. Secondly, closely monitoring how many attendees and exactly who is on onsite will assist to better manage venue load and contribute to tracing should it be necessary.

How does real-time event data assist with bio-security?

Availability of real-time data has a significant role to play in implementing bio-security measures. 

Knowing how many people are onsite will help with distancing and venue improving load management. Currently, the number of people allowed in a space is determined by the size of the room and how much space each person has. Data delivered in real time from Jomablue features can monitor and display on an organizers mobile dashboard exactly how many people are in each area of an event or venue location. They can then manage attendee distribution and confidently comply with government guidelines.

Then, should it be needed, organizers have access to information about who was exposed to a potential hazard and who wasn’t. Event organizers can run instant reports that identify those likely in the vancity of Event Check-in as a high temperature is identified. Organizers can choose to send immediate alerts to those potentially exposed or send targeted communications to people who arrived within a specified time range.

A combination of thermal monitoring and comprehensive arrival data are a robust option for increasing protections attendees during events. It may even become a mandatory requirement for hosting large events.

Why do attendees care?

When the time comes and events return to the agenda, event attendees will need a level of reassurance before feeling comfortable to return to crowded environments. Knowing they are being kept safe at an event will be a key factor to deciding if they will attend.

Implementing and community bio-security measures being taken during events will go a long way to build trust and put attendees’ minds at ease. Event organizers need to not only use technology to enhance bio-security but also send targeted pre-event communications informing attendees about what to expect and the steps being taken to insure their safety.

For more information about how to capture effective data that will ensure the safety of attendees once in-person events return, contact the Jomablue team.