B2B Marketing Leaders Forum
How one of Asia-Pacific’s biggest marketing conferences safely welcomed 450+ delegates back to a sold-out Sydney event with Jomablue.
A Triumphant Live Return, Powered by COVID Safe Check-In
One of the biggest marketing conferences in the Asia-Pacific region used Jomablue to safely deliver a powerful in-person experience amid a business environment disrupted by COVID-19. The B2B Marketing Leaders Forum lets marketers step away from their day-to-day work to reflect on how to stay relevant, learning directly from top CMOs and senior industry leaders.
Having modified the 2020 conference to a half-day virtual event due to the pandemic, organisers were determined to return to an in-person format while meeting their COVID safe obligations in full. Partnering with Jomablue, and harnessing our check-in, session management and lead capture tools, the Forum welcomed more than 450 delegates, sponsors and speakers to a sold-out Sydney event held 26 and 27 May, featuring 36 sessions and more than 60 presenters.
Pre-Event Communications
The B2B Marketing Leaders Forum worked with Jomablue to ensure a smooth registration process for their first in-person event impacted by COVID-19 safety obligations.
Arrival times were staggered to minimise crowding in the venue’s foyer, with attendees allocated an arrival window in groups of 100 at a time. Communicating with attendees in advance, via Jomablue’s in-built marketing tools, was critical to making this approach work.
- Staggered arrival windows, in groups of 100 at a time
- A reminder of each attendee's specific arrival time
- Less crowding in the venue's foyer area
- A smooth, COVID safe arrival for every delegate
- Email marketing sharing COVID safe procedures before event day
- SMS notifications with a link to each delegate's e-ticket
- E-tickets delivered straight to mobile devices
A Fast, Contactless Welcome
Arrivals, Spread Across the Morning
Attendees arrived gradually, based on their allocated check-in time, so the foyer never became crowded.
Straight Through on One Tap
Delegates tapped their e-ticket to a mobile device and moved seamlessly to COVID safe badge collection stations.
COVID Safe Distance Built Into the Floor
Floor decals spaced 1.5m apart guided people to the entrance, making social distancing easy to adhere to.
A Personal Welcome at Speed
450-plus attendees received a personal welcome, then a follow-up email with a friendly greeting and a reminder of the COVID safe measures in place.
Jomablue Feature Highlights
Ticketing & Registration
E-tickets issued straight to each delegate, with arrival windows built into the send.
Lead Capture
Exhibitors capturing contact details and qualifying leads from a distance, then sending tailored follow-ups.
Marketing
Email and SMS carrying COVID safe procedures, arrival times and e-ticket links before event day.
Reporting & Insights
A record of which sessions each delegate actually attended, used for capacity planning and sponsor reporting.