Australian Water Association
How Australia’s largest water network runs registration for Ozwater, 4,000+ delegates across three days, and 100+ events a year on a single Jomablue platform.
"Our registrations are the highest they've ever been — but it's eerily quiet."
Kirsty Blades · National Event Manager, AWA
Project Overview
The Australian Water Association is Australia’s largest water network, with more than 5,500 individual and organisational members who manage and provide the country’s drinking water and wastewater services.
Every year AWA runs more than 100 events around the country: technical seminars for 80 people, state conferences for up to 300, and Ozwater, its national conference, delivering 250 presentations across three days for more than 4,000 registered delegates from Australia and around the world. AWA has run Ozwater on Jomablue for more than a decade, personalising the on-site experience and learning how delegates engage through Jomablue Insights.
The Results at a Glance
AWA's Flagship Event · Ozwater
The Challenge
AWA had long used Jomablue to run the on-site experience at Ozwater. But registration still lagged behind. The team ran two separate databases to manage and register delegates, switching between them depending on the size of the event. It was inefficient, hard to personalise, and generated a wave of last-minute queries every year.
When Jomablue released advanced Event Registration, built to integrate natively with the products AWA already used, the team ran a full six-month evaluation of its options before committing to a single end-to-end platform.
- Replace two separate delegate databases with one source of truth
- Personalised registration across 100+ events, from 80 to 4,000 delegates
- Instant, in-flow support for delegates during registration
- A consistent, premium experience at national and local events alike
- Registration that integrates natively with existing Jomablue products
- Cut last-minute registration queries and the staff hours they consume
- Automatic e-tickets and Smart Badges issued on arrival
The Approach
Deploying end-to-end event intelligence, not another point tool.
Evaluate End-to-End, Not Feature-by-Feature
After a six-month review of the options, AWA assessed how every part of its event operation fit together, then chose a single platform over stitched-together point tools.
One Platform Across the Full Event Lifecycle
Registration, check-in, engagement and post-event insight now run on one system, so data flows from the first sign-up to the final handshake without re-keying.
Personalised Registration at Every Scale
The same registration experience powers an 80-person seminar and a 4,000-delegate national conference, tailored to each audience without extra admin.
Support Built Into the Journey
A live registration chat sits inside the flow, so a delegate who needs help is answered instantly rather than routed to a phone queue.
What We Did
A single platform spanning registration, check-in, engagement and post-event insight, so data flows from the first sign-up to the final handshake.
01 Event Registration
Advanced registration that integrates natively with AWA's existing Jomablue products, replacing two databases with a single source of truth.
02 Registration Chat
In-flow chat support lets the team help any delegate the moment they get stuck, freeing staff to focus on the event experience.
03 Automated E-Tickets
E-tickets are issued two hours before the event, and registration data refreshes automatically until check-in, so nothing is pre-printed.
04 Smart Badge Check-in
Delegates scan their e-ticket on arrival and receive an automatically generated Smart Badge. No paper tickets, no manual printing.
05 Session Management
Smart Badges track session attendance, letting the team manage people-flow and match room sizes and staffing to real demand.
06 Live Dashboard
Data from across the event aggregates into a real-time dashboard that informs flow and logistics throughout Ozwater.
07 Touchpoints
Preloaded content is sent to delegates by SMS or email, measuring engagement and surfacing delegates with specific interests.
08 Insights
Registration-to-engagement data is captured and analysed in one place, guiding decisions across AWA's whole portfolio.
Jomablue Feature Highlights
Ticketing & Registration
Branded registration and payments that feed every downstream product.
Smart Badge
Auto-generated badges printed on arrival from live registration data.
Session Management
Attendance tracking that drives room and staffing decisions.
Event Companion
The agenda, content and networking in every delegate's pocket.
Lead Capture
Exhibitor scanning that turns badge taps into qualified leads.
Microsites
Event pages that carry AWA's branding from the first click through to registration.