Jomablue Studio’s designers made the most of theming tools within the Jomablue platform to put CPCA’s event at the forefront of digital experiences. The team drew on best practice knowledge gained from designing hundreds of successful virtual events.

Here are three key design decisions that enhanced CosDocs 2021:

1. High levels of brand consistency by reflecting the style of CPCA’s website

• The colour palette and graphic styles were inspired by CPCA’s existing marketing assets, especially its website. This strengthened brand recognition across the College’s touchpoints.
• While the event pages mirrored the structure, image styles, and shapes from CPCA’s other marketing materials, Jomablue Studio stylized these elements for the event pages to make them ‘pop’ and also to achieve brand consistency across the various virtual event experiences.

• Busy, crowded pages make understanding content on a screen more difficult so Jomablue Studio ensured CosDocs 2021’s virtual space was balanced through the use of white space.
• By grouping features and creating a hierarchy of content across each of the conference’s pages, the content told a story for attendees.
• Small layout tricks that have a huge impact were applied carefully. For example a subtle background image; using transparency to layer visuals, applying colors and text in interesting ways; and soft edges that draw the eye.

3. A focus on beauty and sophistication

• The colors, style of graphics, and the caliber of the images chosen are not simply on-brand, they’re sleek and sophisticated—and come together in an attractive way that speaks to CPCA’s focus on excellence.
• Jomablue Studio paid attention to the overall cohesiveness of the design across all pages within CPCA’s virtual event space, to further convey a sense of elegance.