How to stay up-to-date on the latest event technology trends
So, you’re managing an event. You’ve invested a significant budget — not to mention months of planning. You’ve negotiated contracts, built excitement, and created unique on-site experiences for participants.
But your work doesn’t end there. You’re not finished even after the final presentation wraps up.
These days, an influx of new, innovative technology means that management extends far beyond the nuts-and-bolts of event planning and executing. In fact, the ability to infuse events with tech — and analyze the resulting data — is becoming a crucial skill.
There are 1.3 million business events held each year. And with over 22,500 event manager jobs posted to LinkedIn alone, the profession is booming. Economists at the Bureau of Labor Statistics expect the profession will grow 11 percent from 2016 to 2026, faster than the US average.
That’s a lot to do — and a lot to learn! On top of an already hectic schedule, researching and implementing the latest technology can feel like a chore. But it doesn’t have to.
Here are four ways you can brush up your skills and stay ahead of the curve.
- Keep tabs on the bustling martech industry
You’ve probably noticed increased interest in tech at recent events. Thanks to innovative tools, today’s event managers can create more engaging, interactive experiences than ever before. That means a more attentive and committed audience — and isn’t that what it’s all about?
As you consider how to use technology at your next event, examine these key areas:
- Pre-event: Registration, budget tracking, promotion, and payment processing
- Event: Check-in, real-time engagement tracking, session attendance, and touchpoints
- Post-event: Attendance tracking, lead scoring, and persona segmentation
A holistic approach, like Jomablue’s, offers a streamlined set of tools to help you transform event experiences into ongoing sales and marketing insights.
- Hit the books
Technology changes quickly, and today’s “it” thing may be outdated tomorrow. But with hundreds of options, how do you choose what’s best for you?
Webinars, workshops, and professional events can help you stay informed and decide what technology offers the most to your business.
We all know that time is money. So prioritize yours by reviewing workshop agendas beforehand to select the most relevant ones. If you’re attending a professional event with coworkers, divide and conquer. With each team member in a different session or meeting, you’ll maximize your learning. Don’t forget a notebook and handful of business cards!
If you don’t have time to travel, reading case studies — like ours — is a quick and easy way to build your knowledge. A solid understanding of the changing tech landscape will help you make the best decisions for your business, both now and in the future.
- Talk to vendors
Vendors have in-depth knowledge of customers and customer engagements. Use this to your advantage! Vendors can help you understand what others in your field are doing to wow customers, and they can give you a sneak peek at the latest products and marketing initiatives.
Before you schedule an appointment, prepare by asking yourself questions about what you hope to accomplish. Do you want to gain knowledge? Make connections? Generate new leads?
Then, request demos for tools you’re considering. Ask questions about how they work, why they matter, and how they can help you achieve your event goals. Technology tools are like cars — you should always test-drive them before buying.
- Learn the lingo
New tech jargon can sound like a foreign language. Beacons, geofencing, RFID, and augmented reality are becoming more and more common at events. You don’t need to be fluent in these technologies, but it’s important to understand the basics and be able to communicate effectively about them.
Increase your digital intelligence by reading up on the latest event tech terms. Once you understand what they do, consider how they might help shape the future of your events.
Are you interested in the world’s fastest event check-in system? How about seamlessly integrating new data into an existing CRM? Contact Jomablue to learn how you can harness technology to stay ahead of the curve.