Using event tech to create memorable experiences that get people coming back
The world of event management isn’t what it used to be.
Gone are long check-in lines, harried swag distribution, and pre-printed name tags. Gone are the days of wondering which sessions did well and why. Technology has changed everything — for the better.
Today’s event managers have access to more tech tools than ever before. They can market events better, streamline operations, and harness data to improve next year’s event before it even happens.
Technology empowers event managers to plan the engaging, interactive, and personalized events modern attendees demand. And research indicates that using event technology can increase event attendance by 20%.
While some tools, like online registration, have become common in event planning, they aren’t the only emerging technologies that can help create better events. Here are a few other technology trends that shape today’s event management — and could help make your next event your best one yet.
Rather than asking attendees to silence their phones during events, many event marketers are embracing mobile event apps as interactive components of the event experience.
Attendees can use apps to decide which sessions and discussions to attend, connect with other registrants through live messaging, access a wide range of event information, and even take notes.
Because attendees can preemptively read about sessions with apps, they can plan their time, resulting in a more engaged and satisfied audience. And since the app is already mobile, attendees may be more likely to share their positive event experience on social media.
Apps are great for organizers, too. They gain a wealth of data about their attendees, and 91% of event marketers say adopting a mobile event app helped their bottom line.
Data, data, and more data
Data is one of the most powerful tools in an event manager’s arsenal. When marketers get a clear view of their events — as they’re happening — they can more effectively demonstrate ROI and keep events a core part of their organizations’ marketing strategies.
They can also use data to understand attendees better, track session attendance, and keep tabs on what’s working at the event.
Event managers once struggled to get a full 360-degree view of their events. But modern tools offer them unparalleled levels of data. And they can harvest this data to get actionable insights into what attendees liked and where they went, how many people attended sessions, and exactly where each sale came from — insights that can improve future events.
Real-time event management
Thirty-five percent of event marketers believe wearable devices are the biggest trend in making memorable event experiences — and for good reason.
Wearable technology, like smart badges, helps attendees feel more connected to events and makes for a smooth event experience.
Wearables facilitate the easy sharing of contact information and can even temporarily replace wallets. Like the espresso you tasted at the coffee expo? Your event wristband can send you all the information about that bean. Want to buy lunch without having to count cash? Just tap your name tag. Want to train your staff better? Use augmented reality, like UPS did.
But wearable technology is more than just cool — it’s practical, for attendees and event managers.
Options like smart badges ease check-in management, make it easier for event managers to welcome attendees, and prevent guests from waiting in long lines. Attendees can start engaging with your event as soon as they arrive, ensuring their focus is on the sessions and speakers, not on how long it took to get in.
Modern technology has drastically changed event marketing, but its biggest benefit has been building connections between attendees and exhibitors.
Marketers have access to a huge amount of data, which they use to create insights-driven, tailored event experiences. Attendees then benefit from the improved experience with innovative options like immediately requesting event or session information to help structure their visit.
With so many innovate tools available, marketers and registrants have more ways to connect and share their stories — often with the click of a button.
To learn more about how event technology can light up your events, contact us.