How does your exhibition measure up

The internet is awash with discussion around new disrupting technologies. These disrupters are making use of data and technology to challenge the old monopolies. Exhibitions are a prime opportunity of where this can happen. Organisers in an increasingly challenging...

The more leads the better, right? Wrong!

It’s tempting for exhibitors to boast about the busy buzz of their stand, because for many the quantity of leads generated at an event is their sole measure of success or failure. The more leads collected, the more successful the event. Simple! It keeps the...
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